My name is Frank. I started 90 Second Mycology on YouTube in January 2020. After four years of building a strong community, I lost two YouTube channels because of censorship. Then in July 2025, my main 90SM Instagram account was taken down.
That didn’t stop me.
I rebuilt 90 Second Mycology from scratch and turned it into a multimedia company focused on mushroom education. I show people how easy it is to grow mushrooms at home using 90-second ready rice pouches. I also teach non-conventional, budget-friendly methods that help you grow beautiful flushes of mushrooms without needing a pressure sterilizer.
The censorship I faced pushed me to evolve. Today, 90SM Media shares detailed instructional content that keeps people engaged, sparks new ideas, and helps change the way we think about mushroom cultivation.
If you're just getting started, check out the beginner flowcharts. The Mushroom Links & Resources page has everything from spores and liquid cultures to grains and substrates. You can also watch free cultivation videos at 90SecondMycology.com/videos.
90 Second Mycology is built on transparency, resilience, and common sense.
"Common sense will almost always prevail." - 90 Second Mycology
Explore the new 90SM landing page: 90SMMedia.com - Quick links to spores, supplies & more!
"Common sense will almost always prevail!"
- 90 Second Mycology